![]() An additional resource for font styles is the following website: This online resource can help find and identify fonts. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for. Frutiger imposed strict discipline across all elements of the series, from light to dark, extra condensed to extended, a concordance of design that was possible in the foundry type and photocomposition fonts. The wide range of weights available in both families provide several options necessary to create an effective typographic message. The font families may be used alone or in combination to create graphical interest.īelow are the commonly used faces within these approved type families and are available for purchase through TechCYTE at the University Book Store. Univers was designed by Adrian Frutiger on Swiss principles for Charles Peignot at Deberny & Peignot. Together, they reflect these two traits that embody Iowa State University. ![]() Univers is a sans serif typeface with a clean, modern look. ITC Berkeley is a traditional serif typeface. ![]() These two type families, highly versatile and highly legible, are compatible with each other as well as with our wordmark. Two type families have been carefully selected for graphic communications: ITC Berkeley Old Style and Univers. Careful use of typography establishes a unique graphic look that is instantly identified with Iowa State, creating a cohesive, professional image. ![]() Our graphic communications reach many overlapping audiences and it is important that the university’s image is reflected clearly and consistently in all situations. Consistent use of typography is the foundation of the Iowa State brand standards. ![]()
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